Press Start : Using gamification to power-up your marketing Humour part of a colonial audit

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Press Start : Using gamification to power-up your marketing Humour part of a colonial auditBook Title: Press Start ISBN: 9781472970510 By Author(s): DANIEL GRIFFIN By Publisher: BLOOMSBURY UK Format: PB Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to do list? Or maybe you have that one running obsessed friend who has to log everything on their fitness app? The fact is, these