UCLA 75 (Paul Rand) Random20 so don’t believe everything we

so don’t believe everything we quote

Roger Mortimer

this one rediscovers an important contribution to a popular field of graphic design and suggests that Ismar David’s calligraphic book jackets present a viable alternative to the current design approach

Depending on where you live it’s either a quick drive or a 28

Ex Libris LESLEY LEWIS

UCLA 75 (Paul Rand) Random20 so don’t believe everything weHeres a 1994 Paul Rand poster celebrating the first seventy five years of the University of California, Los Angeles. We had no idea UCLA was so young. It must be the sun. Anyway, its well known that Rand loved working for UCLA. I do the job, and they accept it. is an oft quoted quote. Its too bad that more clients dont realize that designers do their best work when they are left to do what they are trained to do. Were like plumbers. One wouldnt