John Gall: Half Titled 004 minorbaskins and forget the cover we

and forget the cover we hardly ever see

or Uzbekistan in the 1920s

he practiced calligraphy as a sign-painter and created lettering for billboard advertising and other design commissions

Now it’s your turn to read it

(Perhaps we should follow their lead

John Gall: Half Titled 004 minorbaskins and forget the cover weJohn Gall is the creative director for the publisher Alfred A. Knopf, designing and overseeing the design of hundreds of book covers each year. In an effort to forget what he knew about design, in 2008 he began to make collages for his own pleasure. While collage had long been part of his work as a designer, this piece is not related to any book or design problem. It is simply about seeing what might happen when something is added, taken away, or