American Crew Defining Paste 85g Body Moisturisers or go heavier if you

or go heavier if you want the scent to announce you before you enter the room

The menthol hits first — that tingle that actually feels good — followed by a calm that settles into the hair without leaving it icy or stripped

Three to four sprays in the morning sit comfortably under a shirt

so you can layer the scent and keep it from fading by mid-afternoon

and it's built for the guy who wants to smell like he's just come from somewhere purposeful

American Crew Defining Paste 85g Body Moisturisers or go heavier if youA matte paste that holds without the stiff lacquer finish. American Crew's formula sits somewhere between pomade and clay enough grip to sculpt texture and keep a quiff upright, but it doesn't set hard or flake out mid afternoon. Work a small amount through damp or dry hair, shape as you go. Good for guys with short to mid length hair who want definition without shine, or anyone learning to style hair for the first time.