Dia Color 4.62/4Rv Brown Red Violet Titanium Keeps styles looking fresh and

Keeps styles looking fresh and full by absorbing oils that can weigh hair down

These new shades are specially designed for specific mixing techniques

and ThickHair Concerns: Dryness

Indonesian Patchouli Leaf and Cacao Pod

Lighten up to 3 tones in 35 minutes 100% white hair coverage

Dia Color 4.62/4Rv Brown Red Violet Titanium Keeps styles looking fresh andMeet Dia color, our new upgraded alkaline demi permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true to tone reflects for vibrant color. Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia. The texture is creamy for