Building Strong Brands,New Israelsen Students Of History

Students Of History

But In A Way That Is Barely Noticeable To The Reader

It Leads To The Second Reason For Writing This Book

Both Fundamental And Advanced Texts

Over Two Hundred Familiar Tales From 'Look Before You Leap' And 'The Boy Who Cried Wolf' To Much Less Familiar Tales

Building Strong Brands,New Israelsen Students Of HistoryIn This Compelling Work, Aaker Uses Real Brandbuilding Cases From Saturn, General Electric, Kodak, Healthy Choice, Mcdonald'S, And Others To Demonstrate How Strong Brands Have Been Created And Managed. As Industries Turn Increasingly Hostile, It Is Clear That Strong Brandbuilding Skills Are Needed To Survive And Prosper. In David Aaker'S Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A