Sports Marketing: A Strategic Perspective,New Robert stephens Terracotta

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Sports Marketing: A Strategic Perspective,New Robert stephens TerracottaKey Benefit: Sports Marketing Takes A Strategic Business Perspective, Keeping Pace With The Everchanging Environment Of The Sports World. Organized Around A Framework Of The Strategic Marketing Process That Can Be Applied To The Sports Industry, It Provides An Appreciation For The Growing Popularity Of Women'S Sports And The Globalization Of Sport. Key Topics: This Edition Concentrates On The Rising Costs, Escalating Salaries, The Price Of New