Jobs To Be Done: A Roadmap For Customercentered Innovation-new Triay Even When The Apparatus Of

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Jobs To Be Done: A Roadmap For Customercentered Innovation-new Triay Even When The Apparatus OfIn A Challenging Economy Filled With Nimble Competitors, No One Can Afford To Stagnate. Yet, Innovation Is Notoriously Difficult. Only 1 In 100 New Products Are Successful Enough To Cover Development Costs, And Even Fewer Impact A Company'S Growth Trajectory. So How Do You Pinpoint The Winning Ideas That Customers Will Love? Sifting Through Purchasing Data For Clues About What Might Sell Or Haphazardly Brainstorming Ideas Are Typical Strategies. But