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Competitive Communication: A Rhetoric For Modern Business,New Darrel R. Falk The Plot Moves From PeredonovsCompetitive Communication Offers The First Fulllength Treatment Of The Classical Art Of Rhetoric With Applications To The Daytoday Needs Of Modern Managers. Based On The Belief That Clearly Reasoned Persuasion Is Indispensable To Professionals Who Must Convince Others Of Their Points Of View, This Text Reveals Implicit, Competitive Dimensions Of Communication To Those Familiar With Contemporary Business Practices. Concentrating On Argumentationwhich