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Pricing: Making Profitable Decisions (Mcgraw Hill Series In Marketing)-used Eldred Features Summary Tables And TextKent Monroes New Edition Of Pricing: Making Profitable Decisions Marks The Return Of This Classic Introduction To The Foundations Of Pricing. Designed To Teach You An Integrative Framework For Making Pricing Decisions, The Third Edition Represents A Substantial Revision Of The Previous Edition. With New Topics Such As Price Wars, Valueoriented Pricing, And Competitive Signaling Incorporated Into The Texts Unique Consumer Behavior Focus, This Edition