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Principles Of Service Marketing And Management-new Dill Along With The Use Of

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Description

Along With The Use Of Contemporary Real World Data Sets To Help Motivate Students And Show Direct Connections To Industry And Research

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Principles Of Service Marketing And Management-new Dill Along With The Use OfAimed At Courses In Undergraduate Service Marketing And Management, This Clear, Accessible Book Presents An Integrated Approach To The Study Of Services That Places Marketing Issues Within A Broader General Management Context. It Emphasizes The Fact That Service Organizations Differ In Many Important Respects From Manufacturing Businesses, Requiring A Distinctive Approach To Planning And Implementing Marketing Strategy. Coverage Is Comprised Of 16

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