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Marketing: Theory, Evidence, Practice,New RIGBY Tired Notions Of What ItMarketing: Theory, Evidence, Practice Tells The Story Of Marketing, Its Theories, Concepts And Real Life Applications, While Providing A Realistic Overview Of The Marketing World. It Demonstrates The Practical Application Of Marketing Skills, Illustrated By Case Studies And Practitioner Profiles, And Gives Students Industry Insight That Will Support Them In Their Careers. Providing An Evidencebased Introduction To Marketing, This Australasian Text