NIKE: Better is Temporary John Coburn whose strange abilities can change

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NIKE: Better is Temporary John Coburn whose strange abilities can changeAt Nike, the desire to be the best is a journey, not a destination better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind the scenes exploration into Nike's ethos driven design formula, placing industry defining innovations and globally