Entrepreneurship Marketing: Principles And Practice Of Sme Marketing,New Lou Illustrated Book Using Dog Paw

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Entrepreneurship Marketing: Principles And Practice Of Sme Marketing,New Lou Illustrated Book Using Dog PawSmall And Mediumsized Enterprises (Smes) Dominate The Market In Terms Of Sheer Number Of Organizations. Their Role In The Business World Is Difficult To Overstate. Despite This, There Is A High Failure Rate Among Smaller Organizations, Which Can Be Explained To A Significant Degree By A Lack Of Marketing Understanding In This Sector. Introducing The Importance Of Marketing To Entrepreneurial Firms This Book Guides The Student Through The Fundamentals