New Consumer Marketing: Managing A Living Demand System,New Minow In This New York Times

In This New York Times Bestselling Followup To Her Critically Acclaimed Memoir

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New Consumer Marketing: Managing A Living Demand System,New Minow In This New York TimesBecause Of The Internet And Globalization, The Fast Moving Consumer Goods Market Has Been Turned On Its Head And Made More Competitive Than Ever. This Book Synthesizes Emerging Marketing Thinking In The Consumer Domain With Practical Advice On How To Profit From Changes. It Illustrates The Key Issues Facing The Fast Moving Consumer Goods Industry And Provides An Analysis Of Cuttingedge Management Research And Academic Insight.