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Retailing Management,New Fernandez And Interference And DiffractionRetailing Is A Hightech, Global, Growth Industry That Plays A Vital Economic Role In Society. The Authors Objective In Preparing The Eighth Edition Is To Stimulate Student Interest In Retailing Courses And Careers By Capturing The Exciting, Challenging, And Rewarding Opportunities Facing Both Retailers And Firms That Sell Their Products And Services To Retailers, Such As Ibm And Proctor & Gamble. The Textbook Focuses On The Strategic Issues Facing The