Preserving What Has Made Previous Editions Perennial Bestsellers
Ernest Hemingways Classic Novel Of Love During Wartime
Now Each Volume Also Comes With Companion Online Audio Of Professionally Recorded Accompaniments
Deeply Conflicted About His Fame
Zuck'S Many Years Of Teaching And Scholarship Are Evident In This Book
Instant Appeal: The Eight Primal Factors That Create Blockbuster Success,New Lafley Preserving What Has Made PreviousOur Choices As Consumers Aren'T Driven By Our Thought Processes As Much As They Are By Eons Of Evolutionary Conditioning And Our Biological Makeup. Kunkel, A Consultant And Nationally Recognized Expert On Mass Appeal, Provides A Sociological, Biological, And Anthropological Basis For What Motivates People To Listen, Buy, And Trust. Topics Include Attraction Strategies, Aligning Product Design With 'Primal Comfort Factors,' And Proven Techniques For