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Alliance Advantage: The Art Of Creating Value Through Partnering,Used Kenneth Leslie Knickerbocker And Smart Eating To PreventPartnerships Between Companies Receive A Great Deal Of Attention From Top Managers And Researchers At The Time Of Their Formation. This Attention Results Largely From The Common Perception That The Initial Structuring Of Partnerships And Establishment Of Common Goals Determines Partnership Outcomes And Success. In Alliance Advantage, Doz And Hamel Shift The Focus Away From Deal Making To The Internal Processes Within The Partnership And The Unfolding