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Escaping The Build Trap: How Effective Product Management Creates Real Value,New Margaret Wise Brown Cassell'S Thoughtful And Incisive ArgumentTo Stay Competitive In Todays Market, Organizations Need To Adopt A Culture Of Customercentric Practices That Focus On Outcomes Rather Than Outputs. Companies That Live And Die By Outputs Often Fall Into The 'Build Trap,' Cranking Out Features To Meet Their Schedule Rather Than The Customers Needs. In This Book, Melissa Perri Explains How Laying The Foundation For Great Product Management Can Help Companies Solve Real Customer Problems While Achieving