Creating The Corporate Soul: The Rise Of Public Relations And Corporate Imagery In American Big Business-used Beatles For More Than Fifty Years

For More Than Fifty Years

But There Were Two Things Standing In The Way

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Creating The Corporate Soul: The Rise Of Public Relations And Corporate Imagery In American Big Business-used Beatles For More Than Fifty YearsOver The Course Of The Twentieth Century The Popular Perception Of Americas Giant Corporations Has Undergone An Astonishing Change. Condemned As Dangerous Leviathans In The Centurys First Decades, By 1945 Major Corporations Had Become Respected, Even Revered, Institutions. Roland Marchands Lavishly Illustrated And Carefully Researched Book Tells How Large Companies Such As At&T And U. S. Steel Created Their Own 'Souls' In Order To Reassure Consumers