Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses Will Buckingham Unlocking Yes: Sales Negotiation Lessons

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Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses Will Buckingham Unlocking Yes: Sales Negotiation LessonsBrand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that