The Body Electric Jere Bishop Franco twice won the title of

twice won the title of Lady Bucking Horse Champion of the World

sport nutritionists

Culture & Society

illustrated by legendary artists such as Ron Embleton

and asking for directions

The Body Electric Jere Bishop Franco twice won the title ofThe Body Electric is the first book to place changing ideas about fitness and gender in dialogue with the popular culture of technology. Whether through wearing electric belts, drinking radium water, or lifting mechanized weights, many Americans came to believe that by embracing the nation's rapid march to industrialization, electrification, and "radiomania," their bodies would emerge fully powered. Only by uncovering this belief's passions and