Alter Ego Italy TF Iris (Choose Your Color) Permanent hair color 67% increase in shine*

67% increase in shine*

to guarantee maximum cosmetic action of the final color result

while hydration-boosting agents infuse them with the moisture they need to restore definition and elasticity

add developer first

The result will be a full

Alter Ego Italy TF Iris (Choose Your Color) Permanent hair color 67% increase in shine*Alter Ego Italy TF Iris 3. 38oz (Choose Your Color) is a professional hair color formula that delivers reliable, consistent results. Techno Fruit Color empowers professional colorists with proven high performance results to increase the success of in salon services. Provides excellent coverage and vibrant color with a conditioning finish. For professional use. Available in 4 options.