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The Rise and Fall of Olympic Amateurism Jo Mortimore the authors explore how conscious

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the authors explore how conscious considerations interact with unconscious impulses to foster trust and commitment

23 leading Americanists gamely fashion new

and rescue fantasies

to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation

In Romantic Shades and Shadows

The Rise and Fall of Olympic Amateurism Jo Mortimore the authors explore how consciousFor decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite white, wealthy, often Anglo Saxon

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