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Uncopyable: How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition) AUTH-12949320 ISBN13: 9781708005467

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Description

ISBN13: 9781708005467

It is based on a course by the same author that has been successfully completed by thousands of students worldwide

ISBN13: 9780809154494

When a sassy grandmother comes up against skeletons in the community closet

Author: Gordon E

Uncopyable: How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition) AUTH-12949320 ISBN13: 9781708005467What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse engineer your "secret sauce" and get their "better than you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase a vague generality with no meaningful specific. Better pricing? You're

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