Marketing and Consumer Research in the Public Interest Lawrence Blum Britney Spears

Britney Spears

The book presents new translations of ancient medical and philosophical sources with introductions relating to the natural philosophical discussion and brings them into conversation with texts from the New Testament

Features * Raises readers' health care inequities literacy through an approachable narrative with specific examples

suggested student activities and self-assessment questions

Contributors: Jane Alexander

Marketing and Consumer Research in the Public Interest Lawrence Blum Britney SpearsLeading researchers in social and public pol icy in the area of marketing discuss controversial and state of the art approaches to investigating the public interest. It covers issues such as substance abuse, target marketing and consumer rights. '