The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause AUTH-10669199 Get a copy of this

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause AUTH-10669199 Get a copy of thisHow championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different a rebel with a cause, if you will and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann who