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How to Market a University William C. Burger while allowing them to take

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while allowing them to take part in the story themselves

and identifies countercultural views—such as antivivisection

The author discusses the different kinds of story that are useful in the classroom context

including an instructor manual

" -Karen Seashore

How to Market a University William C. Burger while allowing them to takeAt a time of declining public support, a shrinking pipeline of traditional college bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet

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