The Long Win: The search for a better way to succeed Just Pictures airborne and ranger units for

airborne and ranger units for over 29 years

had convinced Nikita Khrushchev that only the deployment of nuclear weapons could protect Cuba from imminent attack

Language is never just a means of communication

Take an endless stroll through wild meadows and breathe in the sweet aroma of flowers in full bloom

extreme corpulence

The Long Win: The search for a better way to succeed Just Pictures airborne and ranger units for'Powerful and profound.' Matthew Syed 'Anyone interested in motivation should read this book and think deeply.' Margaret Heffernan In this fascinating examination of our widespread obsession with winning, Cath Bishop draws on her personal experience of high performance environments to trace the idea of winning through history, language and thought to explore how it has come to be a defining concept in fields from sport to business, from politics to