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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior AUTH-8974895 CFA Institute is dedicated to

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CFA Institute is dedicated to developing and promoting the highest educational

and Maurice Level contributed to the development of weird fiction

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior AUTH-8974895 CFA Institute is dedicated toWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed

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