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"Critical Management Studies" brings an integrated critical approach to the study of management and organizations
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Marketing Communications for a Digital Age Oncology Nutrition Dietetics Practice Group The next three years heGain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics. Packed with international case studies from organisations like Samsung,
