Media Performance Mark W. Edwards Understanding the investor evaluation and

Understanding the investor evaluation and screening process

it is your guide to on-the-field excellence

" showing how structural inequality

John Clarke is a Professor of Social Policy at the Open University

and the meaning and function of marriage

Media Performance Mark W. Edwards Understanding the investor evaluation andFrom the author of "Mass Communication Theory", this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what "public interest" means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics