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Rise and Fall of Strategic Planning AUTH-4113154 ISBN10: 1948969645

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ISBN10: 1948969645

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Rise and Fall of Strategic Planning AUTH-4113154 ISBN10: 1948969645In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts,

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