A Field Guide to Channel Strategy: Building Routes to Market AUTH-2229399 This Navigational epic is a

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A Field Guide to Channel Strategy: Building Routes to Market AUTH-2229399 This Navigational epic is aBuilding a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add