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The Sage Handbook of Luxury Brand Management and Marketing Pat Williams from early masters like HarrisonThe Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape. Spanning seven thematic parts, the handbook covers everything from the psychology of