Rethinking Marketing Douglas I. Katz This innovative text provides practical

This innovative text provides practical strategies for developing

this text empowers the reader to successfully handle important work-related activities

Drawing on archaeological camel remains

From Kim Heacox

and litigation over ownership that wound its way to both the Texas Supreme Court and the U

Rethinking Marketing Douglas I. Katz This innovative text provides practical`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all