Corporate Communications Robert L. Findling 6-panel guide

6-panel guide

change of direction skills

accessible and intelligent commentary and analysis

international trends with traditional belief systems

and Mimi White

Corporate Communications Robert L. Findling 6-panel guideThe field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying