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A mother of three and a lifelong athlete
the greatest mathematician of all time
55/45 cotton/polyester
1 In the Beginning: There Oughta be a Law
wide-ranging research
Hooked: How to Build Habit-Forming Products by Nir Eyal Maya Angelou A mother of three andUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a
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