Marketing Management Jonathan D. James This book draws on authoritative

This book draws on authoritative research into the reasons for and experiences of pregnancy and parenthood among young people from local authority care

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Marketing Management Jonathan D. James This book draws on authoritativeThis textbook introduces students to the field of marketing management by emphasizing a customer centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management.