Cases in Marketing Scott C. Bauer Communication issues such as the

Communication issues such as the role of strategic communications and the rise of social media are shown to effect decision making

Chapters include: Case studies that provide an ongoing context for professional learning Self-assessments that reveal your inherent leadership dispositions Interviews and tips from exceptional principals in the field Strategies for developing specific leadership qualities Application exercises that reinforce how to put the strategies into action Reflection activities that encourage professional growth Appropriate for both individual and group professional development

Sebastian Reiche is Professor of People Management at IESE Business School in Barcelona

their roles as workers

His survey of college football includes early years of gambling on games between established schools such as Yale

Cases in Marketing Scott C. Bauer Communication issues such as the"Cases in marketing" highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Some cases draw on students'ability to think about broader strategic issues such as: global standardization versus customization; managing the globalization process; internationalization strategies; rapid change in industries due to global developments; international marketing. Other cases draw on student's analytical