Neurobranding: Strategies for shaping consumer behavior Scientific American (Wiley) Before the light

Before the light

Publisher: Intellectually Promiscuous Press

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Neurobranding: Strategies for shaping consumer behavior Scientific American (Wiley) Before the lightNeuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in