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Restaurant Marketing for Owners and Managers Author-Editor:Patti J. Shock grooming and training

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Description

grooming and training

up-to-date information in an easy-to-use format

Pages: 904

Direct guidance on reading research is offered throughout the text

This text introduces the basic concepts and discusses their wider implication for pharmaceutical development

Restaurant Marketing for Owners and Managers Author-Editor:Patti J. Shock grooming and trainingPages: 240, Specialty: Culinary & Hospitality, Publisher: Wiley, Publication Year: 2003, Cover: Paperback, Dimensions: 152x226x18mm This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice,

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