The Marketing of the President Lekha Sharma Attuned to the challenges surrounding

Attuned to the challenges surrounding teacher training

Nathalia E

Mitchell argue that the success of higher education institutions depends on strategic leaders who can utilize the strengths of their institutions and leaders to balance internal pressures

Sociological and Psychological Theories of Learning Models of Learning Learning

friendship and emotional growth

The Marketing of the President Lekha Sharma Attuned to the challenges surroundingUsing the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.