Qualitative Methodology Elizabeth A. Potts Executive Presence is Dead

Executive Presence is Dead

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Qualitative Methodology Elizabeth A. Potts Executive Presence is DeadFresh, insightful and clear, this exciting textbook provides an engaging introduction to the application of qualitative methodology in the real world. Expert researchers then trace the history and philosophical underpinnings of different methodologies, explore the specific demands each places upon the researcher and robustly set out relevant issues surrounding quality and rigor. Featured methodologies include action research, discourse analysis,