Handbook of Public Relations Jules Mitchell and Charles H

and Charles H

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Handbook of Public Relations Jules Mitchell and Charles HNEW IN PAPERBACK! 'This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics" The extensive bibliography includes more than 2000