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Contributors: Christopher D
'user friendly'
Ethnic Studies
to understand the suffering body
to use the best possible ingredients
Sensory Marketing TH Contributors: Christopher DAuthored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight
