Conducting Focus Groups for Business and Management Students Sangeeta Soni You'll never look at those

You'll never look at those squiggles on your calculator the same again

teaching skills and content

and the practical skills and knowledge needed for effective practice

prevention and empowerment - have come to pose challenges

After years of discussion about the environment dating back to the 1960s counter-culture

Conducting Focus Groups for Business and Management Students Sangeeta Soni You'll never look at thoseIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of