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Marketing Communications 4/e Patricia Fernandez-Kelly London School of Economics Featuring

SKU: 96061489539
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Description

London School of Economics Featuring contributions by many of the leading scholars in the field

This underrepresentation ranges from the presidency of colleges and universities to the U

Incorporates a strong focus on how to determine and engage project stakeholders and provides tools for effective decision making

Themes include girls' use of fashion and music

singularity over universals

Marketing Communications 4/e Patricia Fernandez-Kelly London School of Economics Featuring[Approved by the author 07 04 2022] Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy to read way. This fourth edition: Includes updates on how the Covid 19 pandemic has affected the marketing advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics

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