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For an outdoor black tie event in warm weather, a lightweight chiffon or crepe gown makes more sense than a heavy velvet one

In a rather savvy move, Roman began offering a limited-time version of the gold dress that people could buy

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"It really did emphatically teach us that the brain contributes a lot of the heavy lifting to interpreting the light that enters the eye and telling us what color it is (we're seeing)." When the dress first went viral, Conway was inundated with media requests after providing an interview to Wired

Then I figured out a few tricks