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The two words in the ads allowed them to supply their own reasons for buying the product. Because of the ads connotations to beauty, luxury, grace and elegance, they elevated something previously viewed as an unmentionable necessity that no one wanted to think about into something aspirational. Fashion designer Charles James created some of the sumptuous baroque gowns in an advertising campaign, photographed by Beaton, for Modess sanitary napkins, writes Judith Thurman in The New Yorker

One of the key components to the quintessential California Casual style, is adding a bit of glam

This enchanting gown features a stunning mint color adorned with intricate sequin embellishments that shimmer with every movement

Metallic Gowns & Sequins Sparkle continues to dominate the runway, with metallic fabrics and shimmering sequins taking center stage

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